March 6-8, 2018 - Sonoma, CA
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Business Leadership & Change Management [clear filter]
Tuesday, March 6

11:30am PST

The Evolution of the Open Source Software Foundation - Stephen R. Walli, Microsoft
Non-profit organizations have played a key role in the evolution of the open source ecosystem over the past 30 years. While each of the organizations has been created to address a particular need or constituency, they all provide a strong base to enable the next wave of growth and investment in successful, maturing open source projects in the wild. Over the past decade, corporations have begun to engage more in collaborations and look to non-profit organizations to act as the point of cooperation to encourage growth and investment in new projects. With that difference in mind, the presentation looks at what evolution is needed to support the differences, and challenges to be managed (with examples) to continue to grow a strong open source ecosystem.

avatar for Stephen Walli

Stephen Walli

Principal Program Manager, Microsoft
Stephen is a principal program manager working in the Azure team at Microsoft. Prior to that he was a Distinguished Technologist at Hewlett Packard Enterprise. Stephen has been a technical executive, a founder, a writer, a systems developer, a software construction geek, and a standards... Read More →

Tuesday March 6, 2018 11:30am - 12:00pm PST
Kenwood 2

12:10pm PST

Open Source Governance: The Hard Parts - Nell Shamrell-Harrington, Chef & Operation Code
So you’ve released an open source project to the world, people are using it …the hard part is done, right? No, far from it. Open sourcing a project is only a fraction of the effort that will go into it over time. Come to this talk to learn about the hard parts of Open Source Governance and lessons learned from using, contributing, and governing dozens of Open Source projects. Learn how to triage and determine levels of support for issues that come into your projects (open source users are customers!). Also learn how to handle when something goes wrong – whether it is with your own project or an upstream project two levels up from yours. Want to turn users of your project into contributors? Come hear about best practices both for finding initial contributors and keeping them engaged. Walk away knowing how to handle the hardest (and most rewarding) parts of open source governance.


Nell Shamrell-Harrington

Principal Engineer, Chef
Nell Shamrell-Harrington is a Principal Software Development Engineer and Community Engineering Lead at Chef. Additionally, she is a member of the Board of Directors of Operation Code, a non-profit dedicated to teaching military veterans software engineering skills. She specializes... Read More →

Tuesday March 6, 2018 12:10pm - 12:40pm PST
Kenwood 2

2:10pm PST

Implementing Open Source as Your Business Model - Miguel Zuniga, Mirantis
There are a lot of opensource projects which provide great functionality but the lack of documentation, marketing or support makes them less attractive to enterprises.

This talk will provide you with the necessary details on how to adopt part of one or more open source projects and implement them as your business model, either by creating/helping the community around them, building a services company of it or creating a product that uses the open source project as engine.

We will go through the main steps to transform an open source project into full fledge product which enterprises can rely on.


Miguel Zuniga

Director of Engineering, Mirantis
Experienced engineering director, who during his past 12 years in the field has worked with physical, virtual and cloud technologies. He is a supporter of all open source projects and evangelist of using open source tools. Now he is part of Mirantis where he leads the Stacklight... Read More →

Tuesday March 6, 2018 2:10pm - 2:40pm PST
Kenwood 2

2:50pm PST

Don't Own Projects, Lead Them - Dirk Hohndel, VMware
Open source is all about people, about communities. Yet too many open source projects can best be described as “single company projects”, where almost all of the contributors work for one company and often very little interaction happens with the rest of the world.

So why do these projects fail to attract diverse communities? And what can you do if your project falls into that category and you’d like to change your approach and get more people involved? We’ll touch on many of the usual questions, from licenses, CLAs and DCO, issue trackers, feedback loops, all the way to release frequency and response times. We’ll talk about ways to ensure the community is heard, encouraged, brought in. And especially about ways to ensure that the community owns the project and not a single company.

avatar for Dirk Hohndel

Dirk Hohndel

Chief Open Source Officer, VMware, Inc.
Dirk is VMware’s Chief Open Source Officer, leading the company’s Open Source Program Office, directing the efforts and strategy around use of and contribution to open source projects and driving common values and processes across the company for VMware’s interaction with the... Read More →

Tuesday March 6, 2018 2:50pm - 3:20pm PST
Kenwood 2

3:50pm PST

Culture First, Process Second, Tools Last: Enabling Collaboration the Open Source Way - Guy Martin, Autodesk
When solving thorny collaboration problems, why do engineers and managers always seem to turn to tools as their first option?

It’s because tools are tangible, and they give us a sense that we’re doing *something* about a problem. However, the vast majority of the time, tools brought in without thought or understanding of both the current culture and process can be doomed to the worst kind of failure - user apathy.

How do we use tools to solve collaboration problems instead of creating more issues? By listening to our communities, watching what they adopt virally, and then tailoring an overall process to accomplish their goals. Then we consider what tools might ft with the process we created. In this talk, Guy Martin will share success stories and challenges he’s faced applying these lessons to both open source and inner source efforts in companies throughout this career.

avatar for Guy Martin

Guy Martin

Executive Director, OASIS Open
Guy Martin is Director of the Open@ADSK initiative at Autodesk, where he's responsible for overseeing the company's open source strategy, execution and collaborative projects, as well as representing the company in open source communities and organizations. He has over two decades... Read More →

Tuesday March 6, 2018 3:50pm - 4:20pm PST
Kenwood 2

4:30pm PST

Standardization Practical Cases in Open Source Projects - Li Li, Huawei
This is a continuance of Li Li's speech "How open source communities to do standardization" in the LC3 2017 in Beijing. That speech attracted a lot of attention and was beyond expectation, that means the topic of "open source and standards" has many audience. This time Li Li (aka Thomas Li as well) will share several real standardization cases happening in different open source projects. Working models will be summarized, lessons will be learned, and most importantly stories will be told. As an experienced standardization leader, Li Li will provide a different angle to observe all the cases. Business or commercial views, rather than programmer's, will be shown for the purpose of promoting potential commercial values of open source codes.

avatar for Li Li

Li Li

VP, Standardization & Industry, Huawei
Li Li (Thomas Li) received his Bachelor’s degree of radio technologies from Xi’an Jiaotong University, and his Master of Business Administrations from Tsing Hua University. He has worked at Huawei for 21 years, with broad standards experiences in many SDOs like IEEE, 3GPP, IETF... Read More →

Tuesday March 6, 2018 4:30pm - 5:00pm PST
Kenwood 2

5:10pm PST

Open Source & Dollar Bills: Navigating Technology Sea Changes with an Open Technology Strategy - Tasha Drew, Habitat.sh
One of the top questions I'm asked by stakeholders and engineers on a regular basis is "how are we going to make money?" This is a real concern for any business that wants to keep the lights on, the kitchen stocked, and the paychecks cashing. In this talk, I'll discuss our strategy at Chef, how we successfully use open source software to drive a successful business, and how the open nature of the technology we foundationally build upon and provide to the world for free enables us to navigate technology sea changes in an agile and customer focused way.

avatar for Tasha Drew

Tasha Drew

Product Manager, Chef.io
Tasha Drew is the product manager for Habitat.sh, an open source framework for building, running, and deploying applications in a 12-factor, cloud native friendly way - that works for both legacy and net new applications and services. Previously, she launched Chef Automate's analytics... Read More →

Tuesday March 6, 2018 5:10pm - 5:40pm PST
Kenwood 2
Wednesday, March 7

11:40am PST

Building a Certified Partner Community for Linux and Cloud Native Computing - Klaus Behrla, Trainlux Linux Services & Stephen Walli, Microsoft
In 2017 Microsoft Germany started a pilot project with consultation of The Linux Foundation Training in the EMEA region to prepare employees of Microsoft partner companies with effective and appropriate webcast training and other measures to become Linux Foundation Certified System Administrators (LFCS) and to pass the MCSA: Linux on Azure certification. As of today, more than 4000 registrations have been carried out for the 12 webcast training courses. By simultaneously training such a large number of people working spread across the regions, it is recommended that the learning content be delivered in streaming video webcasts plus labs and other training materials. Microsoft has meanwhile been able to significantly increase its qualified partner community for Linux and Cloud Native Computing in Germany. Information about this project is available on the Web at http://aka.ms/azuremaster

avatar for Klaus Behrla

Klaus Behrla

Managing Director, Trainlux Linux Services GmbH
Klaus Behrla is Business Development Director – Training, for the Region EMEAR (Europe, Middle East, Africa and Russia) at Trainlux Linux Services, Master Reseller of The Linux Foundation, since april 2016. Before he was Vice-President, Business Development for Europe, at the Linux... Read More →
avatar for Stephen Walli

Stephen Walli

Principal Program Manager, Microsoft
Stephen is a principal program manager working in the Azure team at Microsoft. Prior to that he was a Distinguished Technologist at Hewlett Packard Enterprise. Stephen has been a technical executive, a founder, a writer, a systems developer, a software construction geek, and a standards... Read More →

Wednesday March 7, 2018 11:40am - 12:10pm PST
Kenwood 2

11:40am PST

Do You Know Who Your Stakeholders Are? - Stormy Peters, Red Hat
Stakeholders are the people that care about the project you are working on - the ones that make sure you have what you need to get it done. Traditionally, in open source, the only stakeholders were the projects’ contributors.

As more and more people get paid to work on open source software, the stakeholders are not always obvious. For example, a VP at a company might fund 5 developers to work on your project. What information do they need to be able to continue to justify that? Do you know how to inform them of your community’s health and any needs?

Whether it’s a project you lead or a project you are invested in, it’s important to know your stakeholders and communicate regularly with them. Come learn how to identify the key stakeholders of projects as well as what information you might want to review with them. You’ll leave with a proven list of things to include in your next review.

avatar for Stormy Peters

Stormy Peters

Director, Open Source Programs Office, Microsoft
Stormy Peters is Director of the Open Source Programs Office at Microsoft. Stormy is passionate about open source software and educates companies and communities on how open source software is changing the software industry. She is a compelling speaker who engages her audiences during... Read More →

Wednesday March 7, 2018 11:40am - 12:10pm PST
Sonoma Valley Room

12:20pm PST

$70B+ Open Source Software Paradox - Joseph Jacks, Aljabr & Varun Talwar, Google
Over the past decade, open source software has become a mainstream transition in enterprise IT and the technology industry at large. However, confusion abounds when it comes to quantifying and appreciating the value captured by the vendor ecosystem and associated common patterns which have emerged given the past 10 years of data and history.

In this talk, we briefly explore the history of OSS commercialization and investigate data points supporting the following dynamics across a data set that covers ~30 businesses generating $100M+ in revenue thanks to OSS:

-VC dollars invested overall
-IPO market for large OSS companies
-Employed workers focusing exclusively on building OSS projects/products
-License model patterns
-Cloud providers like Google use OSS to influence developers and IT, making it pivotal to adoption and business strategies

avatar for Joseph Jacks

Joseph Jacks

Co-founder, Stealth Startup
Joseph was the founder and original organizer of KubeCon, until donation to the Linux Foundation/CNCF in mid-2016. He also co-founded Kismatic (the first enterprise-focused Kubernetes tools and service/support company), subsequently acquired by Apprenda in 2016. Previous to working... Read More →

Varun Talwar

Product Manager, Google
Varun is the founding product manager for gRPC and Istio at Google Cloud.

Wednesday March 7, 2018 12:20pm - 12:50pm PST
Kenwood 2

2:00pm PST

Make Yourself Useful: How to be an Effective (Non-Profit) Board Member - Deb Bryant, Red Hat
In this board-essentials talk, Deb Bryant shares wisdom gained plus safety tips earned from non-profit board with a first-person view on fit and impact. She walks attendees through a practical primer in how to decide if a board seat is right for you, understanding what you’re signing up for before you dive in, and how to make contributions meaningful.

Outline: Self-Reflection: Understanding your motivations for serving
Know Before You Go: What you’ll want to understand about a board’s operational model and culture
Stewardship and Responsibility: Essential obligations as a board member in a public trust organization. Bringing Your Best: Plugging in your personal Strengths to support the organization
Working with Challenging People and Thorny Problems: Approaches to moving past gridlock, even when you’re part of the problem.

avatar for Deborah Bryant

Deborah Bryant

Senior Director, Red Hat, Inc.
Deborah Bryant is Senior Director, Open Source Program Office, Office of the CTO at Red Hat where she leads a global team responsible for the company’s stewardship in open source software communities. Deb draws her perspective from an industry-diverse background; Parallel and high-speed... Read More →

Wednesday March 7, 2018 2:00pm - 2:30pm PST
Kenwood 2

2:40pm PST

Is There an Open Source Business Model: YES or NO? - Jeffrey Borek, IBM & Stephen Walli, Microsoft
The open source definition is over 20 years old. Red Hat is a multi-billion dollar company. MySQL and JBoss have had great acquisition exits. Cloudera and Hortonworks are well on their way to becoming the next billion-dollar software companies. But Stephen would like to observe that despite these successes, there is no open source business model.

But wait, Jeff would beg to differ! From data centers to the cloud, from self driving cars to drones - open source software is everywhere. Major companies that are bottom-line driven are starting to actively engage and contribute to open source projects.

Join this lively session with Stephen and Jeff as they compare and contrast the current state of the ecosystem and debate what comes next.

avatar for Jeffrey Borek

Jeffrey Borek

WW Program Director, IBM
Jeffrey Borek is a senior technology and communications professional with over twenty years of leadership and technical experience in the Software, Telecommunications, and Information Technology industries. He is currently the leader of the OSPO at IBM, and works in the Open Technologies... Read More →
avatar for Stephen Walli

Stephen Walli

Principal Program Manager, Microsoft
Stephen is a principal program manager working in the Azure team at Microsoft. Prior to that he was a Distinguished Technologist at Hewlett Packard Enterprise. Stephen has been a technical executive, a founder, a writer, a systems developer, a software construction geek, and a standards... Read More →

Wednesday March 7, 2018 2:40pm - 3:10pm PST
Kenwood 2

3:40pm PST

Panel Discussion: Why Marketing Matters: For Open Source Projects, Companies Using Open Source Technologies and Companies Selling Them - Moderated by Wendy Cartee, VMware
When most people think of “open source contributor” they think of people contributing code. But open source projects need contributors from all backgrounds - not just development but also docs, release management, and critical and oft-overlooked: marketing. The role of marketing - both on the project, user and vendor side - is frequently least understood. However, when marketing is applied well, it can help open source communities thrive, it can build a stronger ecosystem that bolsters the success of all involved: the project, sponsors, and users. In this session, the speakers will discuss the role of marketing, provide examples of how marketing power open source projects, and offer insight in how marketing teams from enterprise and open source projects can partner closer together to achieve greater results.

avatar for Wendy Cartee

Wendy Cartee

Senior Director of Marketing, VMware
Wendy Cartee is senior director of product marketing for service mesh, cloud and container networking at VMware. She works on products and open source projects to drive enterprise user adoption. Wendy has been in open source for over a decade and helped form the Linux Foundation’s... Read More →

avatar for Devin Davis

Devin Davis

VP of Marketing, Cloud Foundry Foundation
Devin has more than 15 years in enterprise technology marketing and communications. In that time, he’s marketed a spectrum of technologies including big data, IoT, software development platforms, security and small business tech. He has spent the past several years working in cloud... Read More →
avatar for Laura Kempke

Laura Kempke

VP of Marketing, The Linux Foundation
avatar for Dee Kumar

Dee Kumar

Vice President, Developer Marketing, Linux Foundation
Dee Kumar has more than 15 years of cloud computing experience. Her work at CNCF is focused on working with the developer and IT pro communities to advance open source projects at scale. Most recently, Kumar was Director of Product Marketing at Docker where she built and launched... Read More →

Wednesday March 7, 2018 3:40pm - 4:10pm PST
Kenwood 2

4:20pm PST

The Remote Culture Recipe - Erica Brescia, Bitnami
In this talk, you'll hear from Bitnami co-founder and COO Erica Brescia on the lessons learned and best practices they have developed to effectively run a highly distributed team of 70+ stretched across over 10 countries and 19 time zones. We'll start at the beginning - the hiring process - and walk through the employee's journey with your company, including travel, performance management, "all-hands" and more. Expect to come away with a set of ideas immediately applicable to your company or team.

avatar for Erica Brescia

Erica Brescia

COO, Bitnami
Erica Brescia is the co-founder and COO of Bitnami. With over 1 million deployments per month, Bitnami provides the largest source of applications and development environments to the world’s leading cloud service providers, such as Amazon AWS, Microsoft Azure, Google Cloud Platform... Read More →

Wednesday March 7, 2018 4:20pm - 4:50pm PST
Kenwood 2

5:00pm PST

Creating a Culture of Innovation - Craig Martin, Kenzan
More organizations than ever are turning to open source over proprietary to help build technical organizations and deliver products to customers. But open source software changes quickly, with new tools emerging as older ones mature. To stay competitive, its more important than ever that they choose the right technology and that their developers have the right skills.

An ever-evolving tech radar is one strategy to evaluate technology, invest in the right roadmap, and create a clear communication plan. A badge board used to tracks skills and development can help create a continuous culture of learning, and organic communities of practice.

We will discuss how a tech radar can be a critical component in driving innovation and how enterprises can use it to accelerate their own digital transformation.

avatar for Craig Martin

Craig Martin

SVP of Engineering and Operations, Kenzan
Craig leads Kenzan’s engineering operations with a self-proclaimed mission of finding elegant solutions to complex challenges. As an experienced software development and consulting professional, Craig approaches each project with an understanding of big picture goals and business... Read More →

Wednesday March 7, 2018 5:00pm - 5:30pm PST
Kenwood 2
Thursday, March 8

11:20am PST

Accenture's Open Source Journey - Sven Loberg & Matthew Lancaster, Accenture
How do you go about fostering an open source cultural within a 415,000 member global organization? This is a session on how Accenture developed from a consumer to contriburor to the open source communities. We'll discuss learns learned from iterations of its open source policies, usage of Inner Source and its OSPO, to it's latest open source contributions.


Matthew Lancaster

Managing Director, Accenture
Matthew Lancaster leads Software Craftsmanship and Architecture for Acccenture/SolutionsIQ, where he advises clients on digital transformation, transforming core system architecture, and event driven architecture. Matt prides himself on ‘leading from the trenches’ and still actively... Read More →
avatar for Sven Loberg

Sven Loberg

Managing Director, Accenture
Sven Loberg is a Managing Director within Accenture's Emerging Technology practice with responsibility for Open Source and Software Innovation. In this role he works to promote the benefits and use of open source both at Accenture clients as well as within Accenture. Sven has worked... Read More →

Thursday March 8, 2018 11:20am - 11:50am PST
Pavilion Theater

12:00pm PST

How Houghton Mifflin Harcourt went from Months to Minutes with Infrastructure Delivery - Robert Allen, Houghton Mifflin Harcourt
At the beginning of 2016 Houghton Mifflin Harcourt was facing months to get infrastructure in place to develop new application for the educational needs of the world. With back to school closing in a platform was needed to allow engineering to pivot, innovate and embrace a more agile approach to solving the needs of the industry.

avatar for Robert Allen

Robert Allen

Director of Engineering, Houghton Mifflin Harcourt
Spending more than 20 years in the technology sector as developer, architect and leader within the communications and e-commerce sectors; today much of his passion revolves around building strong teams, DevOps, Mesos, Aurora and Spark with a collective goal of bringing modern techniques... Read More →

Thursday March 8, 2018 12:00pm - 12:30pm PST
Pavilion Theater

1:50pm PST

Lessons Learned from a Decade of Running an Open Source Services Business - Walter Heck, OlinData
Running a services business is not easy. Running a services business with Open Source in it's DNA is even harder, especially when you're small and self funded.

In this session Walter will explain the journey he took OlinData through over the past decade and the lessons we can learn from it as open source leaders. We'll explore the challenges for a small company that is passionate about Open Source but doesn't have the bandwidth to do many core contributions. On the other side we'll look at how companies like this are actually very valuable players in the succes of open source projects.

We'll learn how open source projects can work together with these kind of companies to increase their chances of success.

avatar for Walter Heck

Walter Heck

CTO, OlinData
Walter Heck is the founder and technical director of OlinData, an Open Source Infrastructure Consulting company out of the Netherlands. Walter has spoken at many conferences worldwide and loves sharing knowledge. Through working with many of the world's largest enterprises across... Read More →

Thursday March 8, 2018 1:50pm - 2:20pm PST
Pavilion Theater

2:30pm PST

Everything is Terrible and We're to Blame - Jim Perrin, Red Hat
As the technology we build becomes more ingrained in everyday life, it's important to remember that everything is interconnected. The decisions we make over support, obsolescence, and integration have real world risks and so far it's not gone well.

In this talk, we'll cover the impact poor designs and planning have, ways to avert them, and identify the damage to our reputations as well as the financial losses.

We'll look at a few possible solutions for dealing with this issue, and how we at all levels of the software stack are responsible for making sure the right decisions are made. 

avatar for Jim Perrin

Jim Perrin

Manager, Community Platform Engineering, Red Hat, Inc
Jim manages both the CentOS and Fedora Infrastructure teams at Red Hat. He's been active in both communities since 2004

Thursday March 8, 2018 2:30pm - 3:00pm PST
Pavilion Theater