March 6-8, 2018 - Sonoma, CA
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Tuesday, March 6 • 5:10pm - 5:40pm
Building Authentic Communities: Upholding Developer Values while Delivering Customer Value - Leslie Hawthorn, Red Hat

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When building an open source product, the company’s developers are thrilled to create a useful, beautiful code base and share it with the world, while the sales team fears that giving away the core product for free hampers their ability to make quota. Top it all off with executives who need to make payroll, investors who expect significant return on investment and users who don’t always understand the fine line between community education and free support, and a seemingly natural tension arises between project and product.
Undercut the needs of your user community in favor of driving sales, and your company will face a decrease in adoption and favorable brand awareness. Too little focus on the bottom line will mean your company doesn’t succeed.

How can this tension be balanced effectively? Especially in a world where developers are “The New Kingmakers” and meeting them where they are is now a cornerstone of driving corporate purchasing decisions?

In this talk, Leslie Hawthorn will explore the process of creating authentic, sustainable community around an open source product line. Drawing on her experience at open source companies - from start ups to Fortune 500 firms - she will discuss the ways that businesses can create developer-values centric communities that still meet the needs of all business stakeholders, including the company’s open source loving engineers. Attendees of this talk will leave with immediately actionable guidance on for keeping their developers motivated, their community members engaged and their profit and loss statements favorable.

avatar for Leslie Hawthorn

Leslie Hawthorn

Manager - Vertical Community Strategy, Red Hat
An internationally known developer relations strategist and community management expert, Leslie Hawthorn has spent the past decade creating, cultivating, and enabling open source communities. She’s best known for creating Google Code-In, the world’s first initiative to involve... Read More →

Tuesday March 6, 2018 5:10pm - 5:40pm PST
Kenwood 1