March 6-8, 2018 - Sonoma, CA
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Wednesday, March 7 • 3:40pm - 4:10pm
Panel Discussion: Why Marketing Matters: For Open Source Projects, Companies Using Open Source Technologies and Companies Selling Them - Moderated by Wendy Cartee, VMware

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When most people think of “open source contributor” they think of people contributing code. But open source projects need contributors from all backgrounds - not just development but also docs, release management, and critical and oft-overlooked: marketing. The role of marketing - both on the project, user and vendor side - is frequently least understood. However, when marketing is applied well, it can help open source communities thrive, it can build a stronger ecosystem that bolsters the success of all involved: the project, sponsors, and users. In this session, the speakers will discuss the role of marketing, provide examples of how marketing power open source projects, and offer insight in how marketing teams from enterprise and open source projects can partner closer together to achieve greater results.

avatar for Wendy Cartee

Wendy Cartee

Cloud-Native Applications Marketing, VMware
Wendy Cartee is senior director of product and technical marketing for Cloud-Native Applications at VMware where she leads marketing initiatives for container-based solutions. Prior to VMware, she led product management and marketing at companies such as Cisco Systems, HP, and Ju... Read More →

avatar for Devin Davis

Devin Davis

VP, Marketing, Cloud Foundry Foundation
avatar for Laura Kempke

Laura Kempke

VP of Marketing, The Linux Foundation
avatar for Dee Kumar

Dee Kumar

Vice President, Marketing, Cloud Native Computing Foundation, Linux Foundation
Dee is an experienced marketing leader and a resourceful executive. Most recently, Dee was Director of Marketing at Docker where she built and launched Docker’s commercial product offering and GTM activities for global 2K enterprises. She built developer programs including sal... Read More →

Wednesday March 7, 2018 3:40pm - 4:10pm
Kenwood 2