Loading…
March 6-8, 2018 - Sonoma, CA
Click Here For Information
Wednesday, March 7 • 3:40pm - 4:10pm
Panel Discussion: Why Marketing Matters: For Open Source Projects, Companies Using Open Source Technologies and Companies Selling Them - Moderated by Wendy Cartee, VMware

Sign up or log in to save this to your schedule and see who's attending!

Feedback form is now closed.
When most people think of “open source contributor” they think of people contributing code. But open source projects need contributors from all backgrounds - not just development but also docs, release management, and critical and oft-overlooked: marketing. The role of marketing - both on the project, user and vendor side - is frequently least understood. However, when marketing is applied well, it can help open source communities thrive, it can build a stronger ecosystem that bolsters the success of all involved: the project, sponsors, and users. In this session, the speakers will discuss the role of marketing, provide examples of how marketing power open source projects, and offer insight in how marketing teams from enterprise and open source projects can partner closer together to achieve greater results.

Moderators
avatar for Wendy Cartee

Wendy Cartee

Cloud Native Advocacy, VMware
Wendy Cartee is head of Cloud Native Advocacy at VMware where she works across engineering, field, partners, and customers to drive awareness and adoption of cloud native technologies. Wendy has been in open source for nearly a decade and helped form the Linux Foundation’s IO Visor... Read More →

Speakers
avatar for Devin Davis

Devin Davis

VP of Marketing, Cloud Foundry Foundation
Devin has more than 15 years in enterprise technology marketing and communications. In that time, he’s marketed a spectrum of technologies including big data, IoT, software development platforms, security and small business tech. He has spent the past several years working in cloud... Read More →
avatar for Laura Kempke

Laura Kempke

VP of Marketing, The Linux Foundation
avatar for Dee Kumar

Dee Kumar

Vice President, Developer Marketing, Linux Foundation
Dee Kumar has more than 15 years of cloud computing experience. Her work at CNCF is focused on working with the developer and IT pro communities to advance open source projects at scale. Most recently, Kumar was Director of Product Marketing at Docker where she built and launched... Read More →


Wednesday March 7, 2018 3:40pm - 4:10pm
Kenwood 2