March 6-8, 2018 - Sonoma, CA
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Thursday, March 8 • 4:10pm - 4:40pm
Staying on Top of Trademark Confusion with Kodi, a Consumer-focused Open Source Project - Nathan Betzen & Keith Herrington, XBMC Foundation

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Kodi (previously known as XBMC), the consumer-focused open source media center software, has more than 30 million active users worldwide. Thousands of aspiring entrepreneurs have seen Kodi's success and sought to profit off of it in myriad legal and illegal ways. Sometimes this means pretending to be Kodi. Sometimes, this means marketing Kodi as something other than what it actually is.

In this talk, Nathan and Keith will discuss using trademark, business ties, marketing, and even word of mouth to combat the resulting spread of misinformation.

avatar for Nathan Betzen

Nathan Betzen

Board Member, XBMC Foundation
Nathan has been working with Kodi (previously XBMC) since 2009, providing community support, managing projects, and handling organizational and legal issues. Nathan took the lead in the effort to rename the project from XBMC to Kodi and trademark it worldwide.
avatar for Keith Herrington

Keith Herrington

Board Chairman, Kodi Foundation
Keith started working on XBMC when it was ported to the Apple TV and regularly interacts with companies like Amazon, eBay, and content providers both to protect the Kodi trademark and further business relationships.

Thursday March 8, 2018 4:10pm - 4:40pm PST
Kenwood 1